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Karlsson, N., Hoveskog, M., Halila, F. & Mattsson, M. (2018). Business modelling in farm-based biogas production: towards network-level business models and stakeholder business cases for sustainability. Sustainability Science
Open this publication in new window or tab >>Business modelling in farm-based biogas production: towards network-level business models and stakeholder business cases for sustainability
2018 (English)In: Sustainability Science, ISSN 1862-4065, E-ISSN 1862-4057Article in journal (Refereed) Epub ahead of print
Abstract [en]

Farm-based biogas production is a promising renewable energy technology with the potential for creating sustainable economic, environmental, and social value. However, Swedish farmers engaged in this activity struggle to turn a profit because of high-investment costs and severe price competition with fossil fuels. One way to address this situation is to re-organize the activity by innovating the business model (BM) towards sustainability. In this study, a team of researchers took an action research approach that proposed solutions for the financial difficulties at a farm cooperative that intended to develop its farm-based biogas production. Two participatory workshops (including researchers, producers, students, and consultants) were conducted using the sustainable business-modelling tool called the Flourishing Business Canvas (FBC). Based on the 215 ideas developed in the workshops, five sustainable BM prototypes were created. These five prototypes form the basis of an approach for initiating the development of a network-level BM for sustainability that highlights its superiority over a single-firm BM. The network-level BM’s main advantage in the farm-based biogas context is its strong focus on stakeholder collaboration that supports the development of a stakeholder business case for sustainability. Overall, this study highlights the usefulness of the network concept in the practice of sustainable BM development. Collaborative business modelling for developing network-level BMs that address environmental and social problems for and with stakeholders can be an effective way to increase long-term financial profit and promote the growth of a firm, a network, or an industry. © 2018 The Author(s)

Place, publisher, year, edition, pages
Tokyo: Springer-Verlag Tokyo Inc., 2018
Keywords
Business modelling, Stakeholders, Business case, Sustainability, Biogas production
National Category
Social Sciences Interdisciplinary
Identifiers
urn:nbn:se:hh:diva-37236 (URN)10.1007/s11625-018-0584-z (DOI)2-s2.0-85047941054 (Scopus ID)
Projects
Biogas 2020
Available from: 2018-06-21 Created: 2018-06-21 Last updated: 2018-06-26
Karlsson, N., Hoveskog, M., Halila, F. & Mattsson, M. (2018). Early Phases of the Business Model Innovation Process for Sustainability: Addressing the Status Quo of a Swedish Biogas-Producing Farm Cooperative. Journal of Cleaner Production, 172, 2759-2772
Open this publication in new window or tab >>Early Phases of the Business Model Innovation Process for Sustainability: Addressing the Status Quo of a Swedish Biogas-Producing Farm Cooperative
2018 (English)In: Journal of Cleaner Production, ISSN 0959-6526, E-ISSN 1879-1786, Vol. 172, p. 2759-2772Article in journal (Refereed) Published
Abstract [en]

In recent years in Sweden, interest has grown concerning the possibilities of biogas production from organic waste. This interest reflects a general concern over environmental sustainability in society. However, given the lack of financial backing and the competition of other energy producers, few Swedish biogas plants have been profitable. This is particularly the situation with farm-based biogas producers. One response to this problem in the farm-based biogas industry is to engage in business model innovation that can lead to new ways of organizing business structures and activities. This qualitative study, which takes an action research approach, explores the early phases (initiation and ideation) of the business model innovation process for sustainability at a biogas-producing farm cooperative in southern Sweden. The main activities and the actors who are central to the execution of these activities are identified in six sub-phases. The paper describes two Flourishing Business Canvas workshops in which the participants were the researchers, members of the farm cooperative, external consultants, and university students. This study contributes theoretically to the literature with its detailed examination of the early phases of the business model innovation process for sustainability. It also contributes to practice with its conceptual model that demonstrates how biogas producers and farm managers can innovate and transform their current business models towards sustainability in order to improve competitiveness and long-term profitability. (C) 2017 Elsevier Ltd. All rights reserved.

Place, publisher, year, edition, pages
Amsterdam: , 2018
Keywords
Business model innovation, Process phases, Sustainability, Flourishing Business Canvas, Biogas production
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-36227 (URN)10.1016/j.jclepro.2017.11.136 (DOI)000423002200130 ()2-s2.0-85038874690 (Scopus ID)
Projects
Biogas 2020
Available from: 2018-02-05 Created: 2018-02-05 Last updated: 2018-02-05Bibliographically approved
Hoveskog, M., Halila, F., Mattsson, M., Upward, A. & Karlsson, N. (2018). Education for Sustainable Development: Business modelling for flourishing. Journal of Cleaner Production, 172, 4383-4396
Open this publication in new window or tab >>Education for Sustainable Development: Business modelling for flourishing
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2018 (English)In: Journal of Cleaner Production, ISSN 0959-6526, E-ISSN 1879-1786, Vol. 172, p. 4383-4396Article in journal (Refereed) Published
Abstract [en]

As companies and other organizations increasingly recognize society’s demand for greater social and environmental sustainability, university and college business schools have responded with new pedagogic approaches. Business schools have begun to offer courses in business models and business model innovation that focus not only on profit-normative goals but also on social and environmental goals. This paper describes an Experiential Workshop for university undergraduates in which the Service-Learning pedagogic approach is taken and Flourishing Business Canvas is applied as a tool for collaborative visual business modelling. In the Workshop, the students work with business model innovation for a biogas production cooperative of farmer-members in southern Sweden. The students take the role of problem-owners and problem-solvers as they co-create new business models ideas for the cooperative. The paper presents the students’ achievement of three Learning Objectives as they engage in meaningful, “real-world” simulations with a high degree of autonomy that allows them to combine their theoretical knowledge with practice. Implications for educators who wish to test the Experiential Workshop in their classrooms are proposed. The paper concludes with the suggestion that Education for Flourishing is a useful expansion of Education for Sustainable Development. © 2017 Elsevier Ltd. All rights reserved.

Place, publisher, year, edition, pages
Amsterdam: Elsevier, 2018
Keywords
business modelling, flourishing business canvas, education for sustainable development, experiential student learning, biogas cooperatives
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-33740 (URN)10.1016/j.jclepro.2017.04.112 (DOI)2-s2.0-85038823610 (Scopus ID)
Projects
BMI WindBiogas 2020Green Innovation
Funder
Knowledge Foundation, 20120315
Note

This study was partly funded by the Biogas 2020 Project in the EU-Interreg ÖKS programme (Grant No. NYPS 20200437), Green Innovation, as well as by the Swedish Knowledge Foundation (Grant No. 20120315).

Available from: 2017-04-24 Created: 2017-04-24 Last updated: 2018-01-19Bibliographically approved
Olofsson, S., Hoveskog, M. & Halila, F. (2018). Journey and impact of business model innovation: The case of a social enterprise in the Scandinavian electricity retail market. Journal of Cleaner Production, 175, 70-81
Open this publication in new window or tab >>Journey and impact of business model innovation: The case of a social enterprise in the Scandinavian electricity retail market
2018 (English)In: Journal of Cleaner Production, ISSN 0959-6526, E-ISSN 1879-1786, Vol. 175, p. 70-81Article in journal (Refereed) Published
Abstract [en]

Organizations, such as social enterprises, engage in business model innovation when they wish to create, deliver, and capture value for their various stakeholders in ways that effect positive environmental and social change. Despite the increasing research attention paid to social enterprises, the literature on business model innovation in this context is still scarce. Therefore, the purpose of this paper is to explore business model innovation driven by sustainability issues at a social enterprise operating in the Scandinavian electricity retail market. A single case study research approach is taken, and data are collected from sixteen individual interviews and two focus groups with executives, managers, and directors. The study contributes to business model innovation as an organizational change process as well as an outcome of this process. The findings show that business model innovation over time at social enterprises reflects a shift in focus from novelty, via lock-in of customers, to efficiency in internal management routines. Additionally, the study concludes that social enterprises with innovative business models driven by sustainability issues can introduce novel practices that lead to changes in the dominant business model of their industry. The study also suggests how social entrepreneurs might innovate their business models as they focus on environmental and social sustainability. © 2017 Elsevier Ltd. All rights reserved.

Place, publisher, year, edition, pages
Amsterdam: Elsevier, 2018
Keywords
Business model innovation, Sustainability, Process, Social enterprise, Electricity retail market
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-35400 (URN)10.1016/j.jclepro.2017.11.081 (DOI)2-s2.0-85039872139 (Scopus ID)
Projects
BMI Wind
Funder
Knowledge Foundation, 20120315
Available from: 2017-11-13 Created: 2017-11-13 Last updated: 2018-01-19Bibliographically approved
Iriarte, I., Hoveskog, M., Justel, D., Val, E. & Halila, F. (2018). Service Design Visualization Tools for Supporting Servitization in a Machine Tool Manufacturer. Industrial Marketing Management, 71, 189-202
Open this publication in new window or tab >>Service Design Visualization Tools for Supporting Servitization in a Machine Tool Manufacturer
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2018 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 71, p. 189-202Article in journal (Refereed) Published
Abstract [en]

As competition for their products increases, manufacturers have taken a greater interest in servitization. However, they face a difficult challenge when they try to develop service-oriented business models and design service value propositions that require a change in mind-set and new approaches. Thus, the purpose of this exploratory paper is to develop, apply, and evaluate an approach for service value proposition design that manufacturers can use in their transition from a primarily product-oriented business model to a more service-oriented business model. A qualitative research approach - the research through design approach - is taken in a case study of a Spanish machine tool manufacturer engaged in servitization. The findings of this research derive from a service design project at two of the manufacturer’s divisions. The empirical data consist of 45 artifacts (prototypes, visualizations, and models) from six workshops and six semi-structured interviews with key company managers. The paper analyzes various service design visualization tools in manufacturing, examines the design of service value propositions, and suggests avenues for additional research on the use of a systematic methodology for service value proposition design.

Place, publisher, year, edition, pages
New York: Elsevier, 2018
Keywords
business models, servitization, service design, value proposition, visualization tools
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-36025 (URN)10.1016/j.indmarman.2018.01.003 (DOI)2-s2.0-85040099545 (Scopus ID)
Projects
BMI Wind
Funder
Knowledge Foundation, 20120315
Note

Funding: The Regional Council of Gipuzkoa and the Swedish Knowledge Foundation, Grant No. 20120315.

Available from: 2018-01-03 Created: 2018-01-03 Last updated: 2018-06-28Bibliographically approved
Halila, F., Hoveskog, M., Danilovic, M. & Olofsson, S. (2017). Managing Business Model Innovation: The Case of a Social Enterprise in the Electricity Market. In: Rauter, R., Zimek, M., Kiesnere, A.L., Baumgartner, R.J. (Ed.), Exploring a changing view on organizing value creation: Developing New Business Models. Contributions to the 2nd International Conference on New Business Models. Paper presented at 2nd International Conference on New Business Models, Graz, Austria, 20-23 June, 2017 (pp. 313-319). Graz: Institute of Systems Sciences, Innovation and Sustainability Research
Open this publication in new window or tab >>Managing Business Model Innovation: The Case of a Social Enterprise in the Electricity Market
2017 (English)In: Exploring a changing view on organizing value creation: Developing New Business Models. Contributions to the 2nd International Conference on New Business Models / [ed] Rauter, R., Zimek, M., Kiesnere, A.L., Baumgartner, R.J., Graz: Institute of Systems Sciences, Innovation and Sustainability Research , 2017, p. 313-319Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Graz: Institute of Systems Sciences, Innovation and Sustainability Research, 2017
Series
Institute of Systems Sciences, Innovation and Sustainability Reports, ISSN 2305-2511, E-ISSN 2308-1767 ; 8
Keywords
Business Model Innovation, Social Enterprises, Electricity Market
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-34622 (URN)
Conference
2nd International Conference on New Business Models, Graz, Austria, 20-23 June, 2017
Projects
BMI Wind
Funder
Knowledge Foundation
Available from: 2017-07-18 Created: 2017-07-18 Last updated: 2018-03-23Bibliographically approved
Halila, F., Tell, J., Hoveskog, M. & Lu, Q. (2017). The diffusion of green innovation technology in the construction industry: European passive house knowledge transfer to China. Progress in Industrial Ecology, An International Journal, 11(2), 164-181
Open this publication in new window or tab >>The diffusion of green innovation technology in the construction industry: European passive house knowledge transfer to China
2017 (English)In: Progress in Industrial Ecology, An International Journal, ISSN 1476-8917, E-ISSN 1478-8764, Vol. 11, no 2, p. 164-181Article in journal (Refereed) Published
Abstract [en]

The booming Chinese construction market has created both economic growth and environmental problems. Some 65 000 buildings in Europe have been constructed in accordance with the voluntary construction standard called Passive House that aims for energy efficiency. In China, however, by 2015, only twenty such projects were planned and only two Passive House projects were completed. In this paper we identify and describe the barriers to the diffusion and adoption of Passive House construction in China. We review the relevant literature (Chinese and Western) and conduct two case studies of Passive House construction in China. Two broad groups of barriers the bounded rationality of construction developers/managers and the high transaction costs of green innovation are found to be most responsible for the slow diffusion and adoption of the Passive House concept in China. Unless these barriers are overcome, prospects for the advance of green technology in the Chinese construction market are unfavourable. © 2017 Inderscience Enterprises Ltd.

Place, publisher, year, edition, pages
Olney: InderScience Publishers, 2017
Keywords
innovation, barriers, bounded rationality, transaction costs, passive house, construction industry, china, technical risk
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-35815 (URN)10.1504/PIE.2017.088867 (DOI)2-s2.0-85039912464 (Scopus ID)
Available from: 2017-12-12 Created: 2017-12-12 Last updated: 2018-01-19Bibliographically approved
Hoveskog, M. & Halila, F. (2016). Business Model Innovation – The Case of a Learning Network Approach to O&M Solutions in the Swedish Wind Energy Industry. London: Sage Publications
Open this publication in new window or tab >>Business Model Innovation – The Case of a Learning Network Approach to O&M Solutions in the Swedish Wind Energy Industry
2016 (English)Book (Refereed)
Abstract [en]

Gamesa, a Spanish company, is an original equipment manufacturer of wind energy turbines. Established in 1976, the company now faces greater global competition and an increased need to put greater focus on operations and maintenance solutions. Thus, Gamesa has to engage in business model innovation process. The case depicts how Gamesa joins a research project that uses a learning network approach in the initiation phase of business model innovation that leads to insights applicable to Gamesa's important Swedish customer – the utility company, Varberg Energi. The focus of the case is the early phase of business model innovation rather than the outcome (i.e. the new business model). Specifically, the case describes a workshop within the learning network where participants have the opportunity to better understand ...

Place, publisher, year, edition, pages
London: Sage Publications, 2016
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-30726 (URN)10.4135/9781473974524 (DOI)9781473974524 (ISBN)
Projects
BMI Wind
Funder
Knowledge Foundation
Available from: 2016-04-10 Created: 2016-04-10 Last updated: 2018-03-22Bibliographically approved
Danilovic, M., Lind, C., Liu, L. & Hoveskog, M. (2016). Business Model Innovation for Internationalization: The Case of the Chinese Wind Turbine Manufacturer Envision. In: : . Paper presented at 2nd International Conference on Theory and Practice (ICTP-2016), Asia Pacific Institute of Advanced Research (APIAR), Melbourne, Australia, 28-29 Oct., 2016 (pp. 57-68). Gordon: APIAR, 2
Open this publication in new window or tab >>Business Model Innovation for Internationalization: The Case of the Chinese Wind Turbine Manufacturer Envision
2016 (English)Conference paper, Published paper (Refereed)
Abstract [en]

Envision Energy is an emerging energy solution provider from China which entered the wind power market in 2007. Envision became the 3th biggest turbine manufacturer in China and the 9th largest in the world in 2015. Thus, the purpose of our research is to explore the underlying factors to Envision’s successful business model for internationalization. This qualitative research is based on interviews with key personnel at Envision. Our analysis has identified four major elements of their business model for internationalization that are crucial in the success of Envision. Those four are grouped on two major clusters:Upfront elements representing the face of the Envision to market and customers:

1. Market positioning by the clear positioning of Envision on the market areas left open by the lack of understanding of the market logic by competitors.

2. Customer orientation by clear focus on identified customer needs and desire for quality products also here left aside by competitors.

Backend elements representing the value creation and value deliverance elements:

3. Human resources as the key element through interaction with customers, creating bond and relations with customers and delivering promised values to customers and delivering.

4. Supply chain by the capacity of Envision to utilize the entire supply chain to create and deliver high quality products synchronized with Envision’s offerings to customers and customer’s expectations.

Our research shows that Envision represents a new kind of high-tech Chinese company which works systematically to develop new business models that can enable high growth and high level of internationalization that goes beyond the capacity of technology, products as tradition goes.

Place, publisher, year, edition, pages
Gordon: APIAR, 2016
Series
Asia Pacific Journal of Advanced Business and Social Studies, ISSN 2205-6033 ; 3
Keywords
Internationalization, Business Model, Business Model Innovation, Wind Power, Wind Turbine Manufacturer, China
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-32688 (URN)9780994365675 (ISBN)
Conference
2nd International Conference on Theory and Practice (ICTP-2016), Asia Pacific Institute of Advanced Research (APIAR), Melbourne, Australia, 28-29 Oct., 2016
Funder
Knowledge Foundation
Note

Best paper award

Available from: 2016-12-14 Created: 2016-12-14 Last updated: 2018-03-23Bibliographically approved
Danilovic, M., Lind, C., Liu, L. & Hoveskog, M. (2016). Business Model Innovation for Internationalization: The Case Of The Chinese Wind Turbine Manufacturer Envision. Paper presented at 2nd International Conference on Theory and Practice (ICTP-2016), Asia Pacific Institute of Advanced Research (APIAR), Melbourne, Australia, 28-29 October, 2016. Asia Pacific Journal of Advanced Business and Social Studies, 2(3), 57-68
Open this publication in new window or tab >>Business Model Innovation for Internationalization: The Case Of The Chinese Wind Turbine Manufacturer Envision
2016 (English)In: Asia Pacific Journal of Advanced Business and Social Studies, ISSN 2205-6033, Vol. 2, no 3, p. 57-68Article in journal (Refereed) Published
Abstract [en]

Envision Energy is an emerging energy solution provider from China which entered the wind power market in 2007. Envision became the 3th biggest turbine manufacturer in China and the 9th largest in the world in 2015. Thus, the purpose of our research is to explore the underlying factors to Envision’s successful business model for internationalization. This qualitative research is based on interviews with key personnel at Envision. Our analysis has identified four major elements of their business model for internationalization that are crucial in the success of Envision. Those four are grouped on two major clusters:Upfront elements representing the face of the Envision to market and customers:

1. Market positioning by the clear positioning of Envision on the market areas left open by the lack of understanding of the market logic by competitors.

2. Customer orientation by clear focus on identified customer needs and desire for quality products also here left aside by competitors.Backend elements representing the value creation and value deliverance elements:

3. Human resources as the key element through interaction with customers, creating bond and relations with customers and delivering promised values to customers and delivering.

4. Supply chain by the capacity of Envision to utilize the entire supply chain to create and deliver high quality products synchronized with Envision’sofferings to customers and customer’s expectations.

Our research shows that Envision represents a new kind of high-tech Chinese company which works systematically to develop new business models that can enable high growth and high level of internationalization that goes beyond the capacity of technology, products as tradition goes.

Place, publisher, year, edition, pages
Gordon, NSW: Asia Pacific Institute of Advanced Research (APIAR), 2016
Keywords
Internationalization, Business Model, Business Model Innovation, Wind Power, Wind Turbine Manufacturer, China
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-32367 (URN)
Conference
2nd International Conference on Theory and Practice (ICTP-2016), Asia Pacific Institute of Advanced Research (APIAR), Melbourne, Australia, 28-29 October, 2016
Projects
BMI Wind
Funder
Knowledge Foundation
Available from: 2016-11-04 Created: 2016-11-04 Last updated: 2018-03-23Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-5849-1442

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