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Björkén-Nyberg, C. & Hoveskog, M. (2023). Decolonizing the Imagination: Designing a Futures Literacy Workshop. In: Eva Brooks; Jeanette Sjöberg; Anders Kalsgaard Møller; Emma Edstrand (Ed.), Design, Learning, and Innovation: 7th EAI International Conference, DLI 2022, Faro, Portugal, November 21–22, 2022, Proceedings. Paper presented at Design, Learning, and Innovation: 7th EAI International Conference, DLI 2022, Faro, Portugal, November 21–22, 2022 (pp. 168-181). Cham: Springer
Open this publication in new window or tab >>Decolonizing the Imagination: Designing a Futures Literacy Workshop
2023 (English)In: Design, Learning, and Innovation: 7th EAI International Conference, DLI 2022, Faro, Portugal, November 21–22, 2022, Proceedings / [ed] Eva Brooks; Jeanette Sjöberg; Anders Kalsgaard Møller; Emma Edstrand, Cham: Springer, 2023, p. 168-181Conference paper, Published paper (Refereed)
Abstract [en]

This article explores the potential of narratives and creative writing as tools for imagining possible futures within the pedagogical framework of futures literacy. We share our experiences of a transdisciplinary pre-study on future mobility situated at the intersection of business model innovation, narrative theory and pedagogy. The pre-study results show that it is difficult not to repeat present and past patterns when anticipating the future. A great challenge is therefore to decolonize the mind when imagining possible futures scenarios. Based on the insights from the pre-study, we propose a futures literacy (FL) workshop as a structured learning process that combines an open-minded imagining of possible futures with the creation of strategic scenarios. Designed for students and practitioners within a transformative learning environment, the proposed FL workshop is process-oriented and has a focus on anticipation and exploration of limitless futures. Furthermore, it is argued that the workshop has the potential for facilitating agency in the process of business model innovation towards innovative organizational value logics. This paper provides hands-on details for a particular way of improving the capacity of students and practitioners for imagining the future differently and pluralistically. A key argument in the paper is that competence in narrative technique is required in designing, performing and analyzing the workshop activities. © 2023, ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering

Place, publisher, year, edition, pages
Cham: Springer, 2023
Series
Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, ISSN 1867-8211, E-ISSN 1867-822X ; 493
Keywords
Futures literacy, Business model innovation process, Narrative technique, Anticipation, Creative writing, Rigorous imagining, Transformative learning
National Category
Learning
Research subject
Smart Cities and Communities, LeaDS - Learning in a Digitalised Society
Identifiers
urn:nbn:se:hh:diva-49961 (URN)10.1007/978-3-031-31392-9 (DOI)2-s2.0-85161373021 (Scopus ID)978-3-031-31391-2 (ISBN)
Conference
Design, Learning, and Innovation: 7th EAI International Conference, DLI 2022, Faro, Portugal, November 21–22, 2022
Available from: 2023-02-13 Created: 2023-02-13 Last updated: 2023-07-06Bibliographically approved
Hoveskog, M., Holmén, M., Ernest, A. & Bergquist, M. (2023). Mobilizing Service Ecosystems for Sustainability – the Case of Polestar. In: Abel Diaz Gonzalez; Juliette Koning; Nancy Bocken (Ed.), NBM 2023: Proceedings of the 8th International Conference on New Business Models. Paper presented at 8th International Conference on New Business Models (NBM2023), Building partnerships for more sustainable, resilient and regenerative business models, Maastricht, The Netherlands, June 22-23, 2023. Maastricht: Maastricht University Press
Open this publication in new window or tab >>Mobilizing Service Ecosystems for Sustainability – the Case of Polestar
2023 (English)In: NBM 2023: Proceedings of the 8th International Conference on New Business Models / [ed] Abel Diaz Gonzalez; Juliette Koning; Nancy Bocken, Maastricht: Maastricht University Press , 2023Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
Maastricht: Maastricht University Press, 2023
Keywords
Service ecosystems, electric vehicles, entrepreneurial experimentation, legitimation, resource mobilization, knowledge development, market formation
National Category
Business Administration
Research subject
Smart Cities and Communities
Identifiers
urn:nbn:se:hh:diva-51142 (URN)10.26481/mup.2302 (DOI)
Conference
8th International Conference on New Business Models (NBM2023), Building partnerships for more sustainable, resilient and regenerative business models, Maastricht, The Netherlands, June 22-23, 2023
Projects
OSMaaS
Funder
Knowledge Foundation
Available from: 2023-06-29 Created: 2023-06-29 Last updated: 2023-07-05Bibliographically approved
Iriarte, I., Hoveskog, M., Ngoc, H. N., Legarda, I., Uranga, M., Nazabal, M. & Atxa, A. (2023). Service design for digital servitization: Facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0. Industrial Marketing Management, 110, 96-116
Open this publication in new window or tab >>Service design for digital servitization: Facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0
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2023 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 110, p. 96-116Article in journal (Refereed) Published
Abstract [en]

Industry 4.0 provides increasing opportunities for manufacturing companies in servitization, which has led to the emergence of digital servitization. Several single case studies have suggested service design as a means to advanced services value proposition design in digital servitization. However, these case studies are context-constrained, while multicase studies investigating the impact of service design on digital servitization remain sparse. In the present study, we examined, over two and a half years, the application of service design for advanced services value proposition design in a multicase study of 10 manufacturers engaged in digital servitization. By applying a research through design method, we studied the impact of service design on the digital servitization process and identified the types of events that shape the advanced services value proposition design. As a result, this research provides further insights into the impact of service design on digital servitization in the manufacturing context and offers new avenues for further research in the field. © 2023 The Authors. Published by Elsevier Inc.

Place, publisher, year, edition, pages
New York, NY: Elsevier, 2023
Keywords
Digital servitization, Service design, Advanced services, Value proposition design, Industry 4.0
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-50078 (URN)10.1016/j.indmarman.2023.02.015 (DOI)000962703400001 ()2-s2.0-85149463287 (Scopus ID)
Projects
OSMaaS
Funder
Knowledge Foundation, 20180181
Note

Funding: The Provincial Council of Gipuzkoa, Grant No. Ekonomia Sortzailea-16 and Lehiakortasuna Indartzea-133 and the Swedish Knowledge Foundation, Grant No. 20180181.

Available from: 2023-03-08 Created: 2023-03-08 Last updated: 2023-04-19Bibliographically approved
Tell, J. & Hoveskog, M. (2022). Applied engineering education for soft skills in the context of sustainability and mobility. International Journal of Sustainability in Higher Education, 23(8), 324-336
Open this publication in new window or tab >>Applied engineering education for soft skills in the context of sustainability and mobility
2022 (English)In: International Journal of Sustainability in Higher Education, ISSN 1467-6370, E-ISSN 1758-6739, Vol. 23, no 8, p. 324-336Article in journal (Refereed) Published
Abstract [en]

Purpose – The purpose of this paper is to address the need to rethink the traditional approach to education in the university engineering curriculum. The paper examines two engineering projects led by university students in Sweden: the design and construction of a solar-powered car taking part in the Bridgestone World Solar Challenge and the creation of a business model for the ownership phase of an electric car together with Polestar.  

Design/method – An extensive literature review was conducted. Students were interviewed and surveyed on their impressions of their learning experience in the two projects and student logbooks reviewed. Problem-based learning, the CDIO approach, and the ABCD-procedure are used. Results are compared to theories from the literature.

Results – Project-based learning in real-world settings can increase engineering students’ technical knowledge and improve their technical skills as they solve complex problems or propose solutions to such problems. Such projects also strengthen students’ commitment, self-confidence, and self-esteem as well as promote co-operation and creativity. These are soft skills largely absent from traditional engineering education.  

Originality/value – This research offers a timely perspective on an issue of current interest in engineering education: student-led learning vs. teacher-led learning. The paper also provides two illustrative student-led projects that focus on sustainability and mobility. 

Practical implications – Innovative, student-led learning in the applied engineering curriculum can foster students’ soft skills in ways that teacher-led, lecture-style learning does not.

© 2022, Joakim Tell and Maya Hoveskog.

Place, publisher, year, edition, pages
Bingley: Emerald Group Publishing Limited, 2022
Keywords
Sustainability, Mobility, Learning models, Soft skills, Engineering education, Student-led learning, Project-based learning
National Category
Business Administration
Research subject
Smart Cities and Communities, LeaDS - Learning in a Digitalised Society
Identifiers
urn:nbn:se:hh:diva-48550 (URN)10.1108/IJSHE-07-2022-0202 (DOI)000892568400001 ()2-s2.0-85143206296 (Scopus ID)
Available from: 2022-10-31 Created: 2022-10-31 Last updated: 2023-01-11Bibliographically approved
Gharaie, A., Holmén, M. & Hoveskog, M. (2022). Challenges of Data-driven Service Development in Manufacturing Industries – a Review. In: Laura Michelini; Anna Minà; ‪Pierfrancesco Alaimo Di Loro (Ed.), Sustainable Business Model Challenges : Economic Recovery and Digital Transformation: 7th International Conference on New Business Models. Paper presented at 7th International Conference on New Business Models: Sustainable Business Model Challenges: Economic Recovery and Digital Transformation, Rome, Italy, 23-24 June, 2022 (pp. 419-428). Roma: LUMSA University
Open this publication in new window or tab >>Challenges of Data-driven Service Development in Manufacturing Industries – a Review
2022 (English)In: Sustainable Business Model Challenges : Economic Recovery and Digital Transformation: 7th International Conference on New Business Models / [ed] Laura Michelini; Anna Minà; ‪Pierfrancesco Alaimo Di Loro, Roma: LUMSA University , 2022, p. 419-428Conference paper, Published paper (Refereed)
Abstract [en]

This literature review aims to identify the existing challenges of data-driven service development in manufacturing industries, and a general approach to manage the challenges. The three primary categories are technological, ecosystem- and business model-related. Those are identified and categorized through the lens of data-driven service taxonomy framework. Digital twin was identified as one overarching approach with the potential to solve some of the identified challenges. Future research can focus on exploring the different level of importance of the existing challenges.

Place, publisher, year, edition, pages
Roma: LUMSA University, 2022
Keywords
Data-driven service, Manufacturing, Challenge, Business model, Ecosystem, Digital twin
National Category
Business Administration
Research subject
Smart Cities and Communities
Identifiers
urn:nbn:se:hh:diva-47376 (URN)979-12-210-1188-3 (ISBN)
Conference
7th International Conference on New Business Models: Sustainable Business Model Challenges: Economic Recovery and Digital Transformation, Rome, Italy, 23-24 June, 2022
Projects
OSMaaS
Funder
Knowledge Foundation
Available from: 2022-06-24 Created: 2022-06-24 Last updated: 2022-10-06Bibliographically approved
von Kutzschenbach, M., Wyss, A., Hoveskog, M. & Tell, J. (2022). Leveraging Business Model Innovation for Sustainability: Tentative Principles to Support True Co-Creation Between Students and SMEs. In: Michelini, L.; Minà, A.; Alaimo Di Loro, P. (Ed.), Proceedings of the 7th International Conference on New Business Models: Sustainable Business Model Challenges: Economic Recovery and Digital Transformation. Paper presented at 7th International Conference on New Business Models: Sustainable Business Model Challenges: Economic Recovery and Digital Transformation, Rome, Italy, 23-24 June, 2022 (pp. 1087-1091). Rom: Lumsa University
Open this publication in new window or tab >>Leveraging Business Model Innovation for Sustainability: Tentative Principles to Support True Co-Creation Between Students and SMEs
2022 (English)In: Proceedings of the 7th International Conference on New Business Models: Sustainable Business Model Challenges: Economic Recovery and Digital Transformation / [ed] Michelini, L.; Minà, A.; Alaimo Di Loro, P., Rom: Lumsa University , 2022, p. 1087-1091Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
Rom: Lumsa University, 2022
Keywords
Business Model Innovation for Sustainability, Co-Creation, Higher Education, Organizational Learning, Experiential Learning
National Category
Business Administration
Research subject
Smart Cities and Communities; Smart Cities and Communities, LeaDS - Learning in a Digitalised Society
Identifiers
urn:nbn:se:hh:diva-47377 (URN)9791221011883 (ISBN)
Conference
7th International Conference on New Business Models: Sustainable Business Model Challenges: Economic Recovery and Digital Transformation, Rome, Italy, 23-24 June, 2022
Projects
OSMaaS
Available from: 2022-06-24 Created: 2022-06-24 Last updated: 2022-09-16Bibliographically approved
Hoveskog, M., Bergquist, M., Esmaeilzadeh, A. & Blanco, H. (2022). Unpacking the complexities of MaaS business models – A relational approach. Urban, Planning and Transport Research, 10(1), 433-450
Open this publication in new window or tab >>Unpacking the complexities of MaaS business models – A relational approach
2022 (English)In: Urban, Planning and Transport Research, E-ISSN 2165-0020, Vol. 10, no 1, p. 433-450Article in journal (Refereed) Published
Abstract [en]

Mobility as a Service (MaaS) integrates different transportation services into a single on-demand mobility service to promote sustainable mobility. A challenge is how to innovate new business models for MaaS as it demands an understanding of how various actors position themselves within a MaaS ecosystem and how value creation changes in such ecosystems. While different streams of research on MaaS business model innovation have applied an ecosystem approach, the approach has been limited to a focal actor or the relationships between a few actors. This paper reviews academic literature and consultancy reports on business models for MaaS and presents an integrated framework that describes actors’ roles and relationships in MaaS ecosystems as well as types of business models. In doing so, the paper contributes to an understanding of the interlinked character of value creation and value capture – two central parts of any business model – in MaaS. Based on the findings, the paper argues that taking an ecosystem approach to the analysis of MaaS business models can be a way to fully capture the complexity of value creation and value capture in MaaS business models. © 2022 The Author(s).

Place, publisher, year, edition, pages
Abingdon: Routledge, 2022
Keywords
mobility as a service, ecosystems, relational business models, service innovation, actors, value creation and capture
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-47656 (URN)10.1080/21650020.2022.2107564 (DOI)2-s2.0-85164095893 (Scopus ID)
Projects
OSMaaS – Designing Open and Self Organising Mechanisms for Sustainable Mobility as a Service
Funder
Knowledge Foundation, 0180181
Available from: 2022-08-04 Created: 2022-08-04 Last updated: 2023-08-11Bibliographically approved
Legarda, I., Iriarte, I., Hoveskog, M. & Justel-Lozano, D. (2021). A Model for Measuring and Managing the Impact of Design on the Organization: Insights from Four Companies. Sustainability, 13(22), Article ID 12580.
Open this publication in new window or tab >>A Model for Measuring and Managing the Impact of Design on the Organization: Insights from Four Companies
2021 (English)In: Sustainability, E-ISSN 2071-1050, Vol. 13, no 22, article id 12580Article in journal (Refereed) Published
Abstract [en]

Increasing numbers of companies are looking to embed design as a strategic capability to meet today’s business and social challenges. However, integrating design in an organization is a challenge, due to the scarcity of knowledge on managing this process and measuring its impact. This study presents a model for measuring and managing the impact of design on the organization (DIMM). The model builds on four levels of design impact identified in the literature: results, perception, processes, and design culture. The model was tested with four service companies that have recently developed design capabilities. To this end, those responsible for the integration of design were interviewed, using the model itself as an interview guide to confirm its usefulness and identify possible improvements. The results showed that the model was useful to assess the impact of design on companies with emerging design capabilities, but also as a reflection and management tool to align design with strategic objectives and promote its integration into the organization. Finally, future research should test the model longitudinally, as well as in a broader scope of organizations, to validate its usefulness for organizations with greater design maturity.

Place, publisher, year, edition, pages
Basel: MDPI, 2021
Keywords
design, design management, sustainable development, design capability, organizational capabilities
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-45878 (URN)10.3390/su132212580 (DOI)000727072700001 ()2-s2.0-85119169142 (Scopus ID)
Note

Funding agency: Department of the Gipuzkoa Provincial Council

Grant number:EKONOMIA SORTZAILEA-15. 

Available from: 2021-11-16 Created: 2021-11-16 Last updated: 2022-02-10Bibliographically approved
Lutz, P. & Hoveskog, M. (2021). Envisioning Value(s) / Championing Complexity: Situating Ethnography in the Presence of Business Model Innovation. In: Maya Hoveskog; Fawzi Halila (Ed.), Proceedings of the 6th International Conference on New Business Models: New Business Models in a Decade of Action: Sustainable, Evidence-based, Impactful. Paper presented at 6th International Conference on New Business Models, Halmstad, Sweden, 9-11 June 2021 (pp. 793-799). Halmstad: Halmstad University Press
Open this publication in new window or tab >>Envisioning Value(s) / Championing Complexity: Situating Ethnography in the Presence of Business Model Innovation
2021 (English)In: Proceedings of the 6th International Conference on New Business Models: New Business Models in a Decade of Action: Sustainable, Evidence-based, Impactful / [ed] Maya Hoveskog; Fawzi Halila, Halmstad: Halmstad University Press, 2021, p. 793-799Conference paper, Published paper (Refereed)
Abstract [en]

This paper presents a study of how qualitative ethnographic data contributes to sustainable business model innovation. It draws on empirical examples from an interdisciplinary and multi-stakeholder workshop in the context of a research project concerning the design of an open services platform for sustainable multimodal mobility. Of particular interest here is how complexity—addressed through qualitative ethnographic data—is translated in a business modelling context. The paper concludes with a set of recommendations to better enable the uptake of complexity for business model innovation in multi-stakeholder, interdisciplinary project teams.

Place, publisher, year, edition, pages
Halmstad: Halmstad University Press, 2021
Keywords
Ethnography, business model innovation, complexity, value, mobility
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-45668 (URN)978-91-88749-68-0 (ISBN)
Conference
6th International Conference on New Business Models, Halmstad, Sweden, 9-11 June 2021
Available from: 2021-09-30 Created: 2021-09-30 Last updated: 2021-09-30Bibliographically approved
Hoveskog, M. & Halila, F. (Eds.). (2021). Proceedings of the 6th International Conference on New Business Models: New Business Models in a Decade of Action: Sustainable, Evidence-based, Impactful. Halmstad, Sweden, 9-11 June 2021.. Paper presented at 6th International Conference on New Business Models, Halmstad University, Halmstad, Sweden, 9-11 June, 2021. Halmstad: Halmstad University Press
Open this publication in new window or tab >>Proceedings of the 6th International Conference on New Business Models: New Business Models in a Decade of Action: Sustainable, Evidence-based, Impactful. Halmstad, Sweden, 9-11 June 2021.
2021 (English)Conference proceedings (editor) (Refereed)
Place, publisher, year, edition, pages
Halmstad: Halmstad University Press, 2021. p. 806
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-44872 (URN)978-91-88749-68-0 (ISBN)
Conference
6th International Conference on New Business Models, Halmstad University, Halmstad, Sweden, 9-11 June, 2021
Available from: 2021-06-20 Created: 2021-06-20 Last updated: 2021-08-19Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-5849-1442

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